KITCHENAID x JENNIFER GARNER

Senior Copywriter

Created and executed the Mix It Forward campaign where KitchenAid + Jennifer Garner paid it forward to four do-gooding community dwellers by surprising them with the gift that keeps on giving—the new Holiday 2022 Stand Mixer.

Performance Stats:

-2 million views on IG hero asset

-44% increase in plays since day 1

-25%-50% more engagement than average daily post

-Sparked love in the hearts of followers, advanced brand advocacy

See live at: https://www.instagram.com/p/ClRWjyLj32Z/