KITCHENAID x JENNIFER GARNER
Senior Copywriter
Created and executed the Mix It Forward campaign where KitchenAid + Jennifer Garner paid it forward to four do-gooding community dwellers by surprising them with the gift that keeps on giving—the new Holiday 2022 Stand Mixer.
Performance Stats:
-2 million views on IG hero asset
-44% increase in plays since day 1
-25%-50% more engagement than average daily post
-Sparked love in the hearts of followers, advanced brand advocacy
See live at: https://www.instagram.com/p/ClRWjyLj32Z/