McDONALD'S SOCIAL MEDIA
Wrote viral tweet that introduced McChoco Potato. Went viral on Twitter, garnering coverage from:
CNN, Huffington Post, New York Times, Refinery 29, Good Morning America, NBC, BuzzFeed & more.
Went viral on Twitter with over 3.5k retweets, no advertising budget (organic).
Also: ideated, planned and executed photoshoots, managed editorial calendar and wrote for all McDonald's Corp social platforms including:
Instagram (Ronald): @RonaldMcDonald
Instagram (Corp): @McDonaldsCorp