PARKWHIZ FEED THE VOTE CAMPAIGN

Social Media Content, Community Management

Developed and managed Feed the Vote 2012 activation campaign with 100+ media outlets. Obtained placements in Mashable, Chicago Tribune, Crain's, Sun Times, NY Times, ChicagoNow. Leveraged Flirty Cupcake partnership resulting in 200 likes in 6 days. Resulted 400,000 reach in 7-day span. Increased Facebook fan base by 120% and Twitter followers by 280% in 3 months with relevant messaging to engage consumers and build relevance awareness and loyalty.